I've recently put together a lesson plan for creating business blogs. Here are some links I found useful:
‘9 Simple Ways to be an Effective Blogger’,
http://ezinearticles.com/?9-Simple-Ways-to-be-an-Effective-Blogger&id=355326
Technofile: Blogging for Business, Inc.com
www.inc.com/articles/2003/07/bblogs.html
Books and articles:
Wilson, D 2007, ‘The strategy of blogging’, Small Business Review, The Age, 20 May 2007
http://www.businessnetwork.theage.com.au/articles/2007/05/21/31332.html
Richardson, W 2006, Blogs, wikis, podcasts, and other powerful web tools for classrooms, Corwin Press, California, United States
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